Join the CHARACTER COUNTS! Steering Committee for its 11th Annual CHARACTER COUNTS! 6K/3K Run/Walk on Saturday, February 3, 2024, at 9 a.m. The run/walk will begin and end at Palencia Elementary School, located at 355 Palencia Village Drive, St. Augustine.

Walkers and runners will enjoy a course running through the neighborhoods of Kensington and Las Calinas and can choose to participate in the 6K (3.73 miles) or 3K (1.86 miles) distance.

Registration fees are as follows:

Eleventh Annual Character Counts! in St. Johns County Six Pillars Run Walk - February 3, 2024 -

6K Walk/Run
$30 before January 1
$35 January 1 – February 2
$40 on race day

3K Walk/Run
$25 before January 1
$30 January 1 – February 2
$35 on race day

Race proceeds support CHARACTER COUNTS! initiatives throughout the St. Johns County School District (SJCSD). The run/walk is open to all ages, and the top three winners will be awarded in each of the age categories as well as the overall male and female finishers. A cash donation will be awarded to the schools with the most registrants. In 2022, these schools were Palm Valley Academy, Pine Island Academy, Durbin Creek Elementary, Timberlin Creek Elementary, Ocean Palms Elementary, and Palencia Elementary. All racers registered by January 5, 2024, will receive a t-shirt and other giveaways from area businesses and organizations. At the finish line, each race participant will receive a finisher’s medal.

This event is produced by the CHARACTER COUNTS! Steering Committee and is presented by Beaver Toyota with support from businesses and community groups. Action News Jax CBS47/FOX30 is the official media sponsor.

The SJCSD, along with area businesses, youth organizations and civic groups, selected the national character education program of CHARACTER COUNTS! as a countywide initiative to instill positive character traits in young people throughout the county. Additionally, the SJCSD became the first school district in Florida to implement Pursuing Victory With Honor in all of its athletic programs. Character education is an important part of every School Improvement Plan and a major component of the Student Code of Conduct and the school district’s Strategic Plan.




Provided by 904Fitness


Provided by 904Fitness


Provided by 904Fitness


Provided by 904Fitness


Provided by 904Fitness



Provided by 904Fitness

The Players Character Cup

The PLAYERS Character Cup- This event is a student-centered event linking Physical Education and the CHARACTER COUNTS! Fifth grade students from each of our elementary and k-8 academies complete in Olympic-style events tied to each of the Six Pillars of Character to teach student-athletes that character builds champions.

The Players CHARACTER CUP Logo

2022 The Player Character Cup Photos

The Pillar Prize Patrol

Each school has monthly or quarterly celebrations to recognize students who are displaying good character. CC! the Pillar (district mascot) visits school award programs and helps to recognize students.

Pillar Prize Patrol Photos

The American Youth Character Awards

The American Youth Character Awards Banquet is a wonderful opportunity to honor junior and seniors from each high school who exemplify The Six Pillars of Character. These awards recognize students for serving as good role models for their peers. Nominees were evaluated based on the influence of the Six Pillars in their lives, especially as they relate to overcoming obstacles, making difficult choices, generosity and self-sacrifice, and community service. All honorees received certificates, pins and a school letter. Additional seniors are also honored as Pursuing Victory With Honor nominees for displaying the Six Pillars of Character on the athletic field.

American Youth Character Awards (AYCA) Logo

AYCA Banquet Photos